An introduction

cat and fab

The London Beauty Insider was born (or at least, the idea was planted) one balmy summer’s evening in Tooting, South London. Fab and I were out with some friends and, fuelled by a couple of glasses of rosé, we started talking about setting up a blog. Fab is a professional makeup artist who spreads herself between film sets, editorial shoots, and private bookings, and I’m a fashion and beauty writer with a background in luxury. So, back to our wine-soaked summer’s evening – after chatting about it initially, it was nearly a year later when we actually decided to act on our half-drunk promises. Fab was doing a makeup trial for my wedding (I get married in just a couple of weeks) and it was here that we started to put our thoughts and ideas in action.

We started doing shoots in my kitchen with a friend’s camera. The first took place on one of the hottest days of summer, and while we tried to not only battle with figuring out the camera settings, the raging humidity was quickly melting all of the makeup from my face. A few meetings later, our shots started to improve and we started to see what worked and didn’t. We definitely aren’t quite David Bailey yet, but the London Beauty Insider is not about photo-shopped shoots and perfect images, but two friends putting their passions together to offer something real and relatable to the many, many beauty fans out there.

Since our launch last week, I’ve had so many emails from friends or ex-colleagues eager to talk about their favourite product or to ask for advice on skincare. Many of these people I’ve been pleasantly surprised to hear from as I wouldn’t ordinarily have thought of as being all that interested in beauty. It seems though, like the weather and the state of the economy, beauty is a subject that most women can relate to and want to talk about.

Our aim is to help our readers enjoy catwalk trends without feeling alienated, perfect makeup techniques without feeling intimated, and to simplify all of the scientific jargon that many beauty products come with. We’ll also be throwing in a few fun features that aren’t product based, but offer a little history and insight into favourite beauty looks and icons. You’ll also notice a few guest writers (friends and colleagues I’ve worked with over the years) who we hope will bring a different voice and point of view.

We hope that you’ve enjoyed what we’ve offered so far, and look forward to your feedback over the next few months.

Cat and Fab x

Cat

Cat

Founder

Cat is the beauty-obsessed founder of the London Beauty Insider. She is a London=based writer and editor and also regularly contributes to the Telegraph, Metro, L'oreal, MATCHESFASHION.COM and Grazia Arabia.

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About us

London Beauty Insider is a beauty blog founded by two friends - Fab a professional makeup artist, and Cat a fashion and beauty writer. All shoots are created in our kitchen in South East London alongside the watchful eye of Valentina, Cat's adopted Tabby. Stay tuned for plenty of reviews, tips, and how-to guides.