Is gold the new wonder ingredient?

Over the next few posts, I’ll be looking at wonder ingredients – those magic words that beauty companies use to entice us in to a sale. But which ones actually work?

Gold is next on the agenda, and one that immediately results in an eye roll. Gold, really? But actually, if you look a little closer into its history, it’s an ingredient that has been used for centuries. Kim Davies, Global Spa Director at Omorvicza talks us through its benefits.


Is the use of gold in skincare a new thing?

“No, the healing powers of gold have been known to us for centuries. The Egyptians used gold for all manner of physical, mental and spiritual concerns, and the Romans used it to cure skin complaints such as lesions and sores.  It is also believed that Cleopatra used it to enhance and add radiance to her complexion”.

What are its benefits?

“We use it to rejuvenate skin, reduce inflammation, inhibiting the breakdown of collagen and elastin and reduce wrinkles”.

Which types of products should we look for it within, and how is it best applied?

“It is best used in serums, day and night, as the ingredients are more easily absorbed this way. You can also use it in a moisturiser or mask for added radiance beneath a foundation”.


Cat reviews Omorovicza’s Gold Flash Firming Serum

Omorovicza Gold Flash Firming Serum
Omorovicza Gold Flash Firming Serum

I must admit that gold has never been an ingredient I would ordinarily look for in a beauty product. It seems perhaps a little gimmicky – like something a brand would bring out at Christmas to make a product seem more magical and luxurious? But, having tried Omorovicza’s Gold Flash Firming Serum, I would retract my words. I love it! Give me gold, gold and more gold!

The aim of this serum is to firm and prevent ageing, and the silky, oil-free formulation absorbs really nicely into the skin. But what does the gold do? The serum is formulated with a powerful anti-inflammatory colloidal gold which heals damage and strengthen the skin. It’s also packed with collagen-boosting vitamin C – another wonder ingredient I’ll be getting to shortly – so can reduce the appearance of age spots while restoring youthful elasticity. Finally, watercress extract and zinc brighten and even out the skin tone, while sodium hyaluronate provides long-lasting hydration.

After a couple of days of using the serum, my complexion did seem noticeably brighter and my makeup sat on top it really nicely. I looked like me on a really, really good day. Maybe Cleopatra was on to something?

Stay tuned for more posts on specialist skincare and wonder ingredients.





Cat is the beauty-obsessed founder of the London Beauty Insider. She is a London=based writer and editor and also regularly contributes to the Telegraph, Metro, L'oreal, MATCHESFASHION.COM and Grazia Arabia.

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