In the second part of my kinder beauty series, I spoke to Hayley De Beers, a professional makeup artist and creative director of her own vegan and cruelty free skincare brand, Lovegrove Essentials. She tells me why she’s making the transition to including only cruelty free products in her kit and the progress that still needs to be made by the industry as a whole.
How long have you been a makeup artist and how did you get started?
I have been a make-up artist for 12 years. My love of skincare and makeup led me to studying professional make-up design and prosthetics at Delamar Academy.
What kinds of clients do you work with?
I have worked with all types of people, from international royalty to DJs and rappers. Now I mostly do high profile weddings, as I’m based in Dorset.
Have you completely committed to only using cruelty-free products in your kit or just the majority? Tell me why you’ve decided to do this?
I have committed to only buying cruelty-free from now on. I still have some brands in my kits that aren’t cruelty-free, and I’m aiming to phase them out as much as possible. If a client requests a specific product, then I try as much as possible to steer them in the cruelty-free direction but ultimately, you have to give them what they want. I made this choice because I have a cruelty-free and vegan skincare range (Lovegrove Essentials), and to champion this in one part of my life and not another just seems wrong to me, and not OK.
Which cruelty free brands do you love and plan to invest in? Who should we be excited about?
I really love Green People Organics, although their make-up range is still very small. Their Mineral Powders, blush and mascara are excellent. Burt’s Bees lip range is also really good – they do colour now! If I’m honest, I’m still looking for that holy grail brand that really does stand up to all aspects of cruelty-free, because for me that includes being vegan, and mindful of the plastic packaging they use.
Do you have clients who specifically request cruelty free makeup?
Yes, I do and it’s becoming more common too. Mostly people just care that what you’re using isn’t ‘high street’, which is a shame, as lots of the more affordable brands have great products and are cruelty-free.
Do you think the quality of CF brands has improved over the last few years? Would this move have been possible say five years ago?
I think it’s always been possible. Green People have been going for 25 years, as have lots of other brands that don’t use animal testing – Weleda, Neal’s Yard etc. I know these aren’t necessarily makeup brands, but as a producer of cosmetic products I know how easy it is to source alternative ingredients to those that are not cruelty-free. The issue lies in the use of chemicals which we shouldn’t be putting on our skin in the first place. It’s the largest organ in your body so treat it with some respect.
For more information on Hayley’s work and skincare brand, you can find her on the social handles below:
Facebook: HDB – Make Up Artist
@LovegroveSkin on twitter
@LovegroveEssentials on Insta